Most public transportation systems kindly ask passengers to give up their seats for those who are pregnant.
But if you’ve ever hitched a ride on a bus, train or tram with a baby bump in tow, you’ll know that some fellow travellers can be selectively blind to your condition.
Shanghai designer Shiyang He has created a collection of cute, yet poignant, posters to encourage commuters in China – notoriously packed with populace – to offer their places to pregnant women.
Each poster features a heavily preggers woman alongside individuals in those familiar, comfy, poses of obliviousness…recognise any?
The appeal to be courteous is part of an ad campaign for Chinese dairy company, Yili Milk, with the unspoken message that ‘food babies’ don’t trump actual babies when it comes to available seating.
Hopefully, these humorous visuals, entitled ‘Stand Up For The Pregnant’, will be a little more difficult to ignore than someone smuggling a human inside their uterus; but rude is a pretty tough disease to cure.