They may be cute, but don’t be fooled; the CGI stars of a new 40-second clip by St John Ambulance are campaigning for a serious cause that all parents need to sit up and take note of.
‘The Chokeables’ are a motley crew – one jelly baby, a mini figurine, plastic pen lid, peanut and a marble – banding together to highlight the choking dangers lurking in every household, and how to save a life should one of mums’ and dads’ biggest fears become a reality.
“Babies are choking on innocent looking things like us. And we’ve had enough. I’m a baby that chokes babies, such a tragic irony,” begins the jelly baby.
Featuring the voices of David Mitchell, David Walliams, Johnny Vegas and Sir John Hurt, the video provides a simple, but easy-to-remember visual guide on what to do in that scary situation where baby can’t breathe because of an obstruction:
- Lay them face down on your thigh and give up to five back blows.
- If that doesn’t work, turn them over and give up to five chest thrusts until the airway is clear.
- If that still doesn’t work, call an ambulance.
St John Ambulance devised the campaign after learning more than 40 per cent of parents had seen their babies choke, but almost 80 per cent didn’t know what to do when it happened.
For those who’ve already got a first aid course under their belt, it never hurts to have a refresher – and pass it along.
“We hope people love the video and share it with their friends and family, so that as many people as possible know some first aid,” the organisation says.
Check out the Raising Children Network for handy diagrams showing how to stop choking in older children, too.