New activity toy for babies

Products invented by mums for mums are usually fabulous, and the Blondie Bird Playwrap activity toy for babies is no exception. It’s an interactive playmat that suits the 0-3 category.

There are a million playmats on the market; I am the owner of two such items and for me to purchase yet another, there’d have to be a something significantly different about said product.

The thing that makes Blondie Bird’s Playwrap unique is its design, which is not only portable but wearable too. Here’s how it can be used:

  • In the cot: to stimulate eye development, coordination and fine motor skills.
  • Wear it around your shoulders.
  • For tummy time: to encourage motor development.
  • Place it on baby’s waist: when baby starts to sit up, great for use with a bumbo.
  • In the car: either around the car head rest or via the suction cups to the window.
  • On a high chair: attaches via the suction cups, great for keeping baby entertained whilst waiting for food to arrive.
  • On an aeroplane.
  • Attach it to a patio window: encourages baby to stand up and balance.

It comes with seven developmental toys attached and includes the following features:

  • Wear it on the reverse side for fun with peek-a-boo mirror.
  • Use the suction cups to attach to a high chair of car window, and red loops to hang from baby’s cot.
  • Machine washable natural cotton base, washable at 30 degrees.
  • All the toys are removable (just pop on and off!) and can be used separately by using the sewn in loops and extra rings provided. Or, move the toys around for some variety for your baby.
  • Use the spare rings to attach the cow, butterfly, or necklace to a playmat, cot, buggy or anywhere else.
  • Customise your baby’s Playwrap using the spare rings to attach baby’s favourite toys, buggy book, or dummy.
  • Includes a free travel bag.
  • Compact and easy to stow. Fold it into the travel bag, and throw it into your handbag or underneath your buggy, and take it with you anywhere you go.

The Blondie Bird Playwrap costs around £30, and is available from as well as other online stores.