It’s time to own your stretch marks mums!

Mums are told to love their stretch marks all the time because they’re proof that you did an amazing thing.

It’s time to own your stretch marks mums!

I’ve done an amazing thing three times and my body tells the tale but I’m going to be honest here; I don’t look down at my lacerated thighs and think “how beautiful.” And I don’t think I ever will.

But that won’t stop me from owning ‘em.

I don’t quite know what that means for me yet but for some mums it’s about taking the shame intrinsically linked to stretch marks and disempowering it by sharing it – like two mums who have launched an Instagram campaign in celebration of “real women, real bodies and real self love.”

The #LoveYourLines Instagram hashtag captures the power of women with stretch marks, with some captions reading:

“What I thought would signify ugl[iness], actually signifies beauty and life. I earned these marks, and I will always wear them proudly.”

“I like to see my body as a book, the stretch marks tell the story and the scars are the pictures.”

Owning your stretch marks doesn’t mean loving or liking them; it’s about not apologising for them.

To be inspired by other women’s stories, visit also hosts some pretty awesome images.